The objective
Take DEUX from a viral influencer brand to the leading better-for-you snack brand in-stores and online across the country.
What we did
The rise in food as medicine was sparked by a visibly failing healthcare system. New brands hit the market offering enhanced, everyday foods. These enhanced foods largely focused on the health benefit, making it easier for consumers to justify the premium price. The list of foods to avoid, and nutrients to add to your diet just kept growing. The category became overwhelming and far from enjoyable.
The strategy
We repositioned DEUX to focus on flavor and health equally. The brand could be both delicious and beneficial, rising above the noise online and on-shelves. The brand also took a firm stance against diet culture and calorie counting, solidifying it as the feel-good, household name that consumers were hungry for.
The result
A sought-after brand in Whole Foods, Target, and specialty stores nationwide; a benchmark, better-for-you, food brand; the name to know when satiating sweet tooths.