We take 20,000 breaths a day, and 99% of us are doing it in air that falls far short of clean. Climatic was built on that reality, and L Max is their answer to it: the first daily inhaled lung health solution designed to support clearer airways in under 30 seconds. We partnered with Climatic to launch a product with no category precedent, building the brand identity, e-commerce experience, photography style, and email marketing system that introduced L Max to the world.