Jadey was born from a personal cancer diagnosis and the conviction that people navigating cancer deserve more than clinical, overwhelming resources or curated survivor stories. We partnered with the Jadey team for the long haul, developing the strategic positioning, visual identity, messaging, a content-driven website, social strategy, email marketing, and ongoing marketing support to launch a platform that acted as a safe space for women navigating cancer. A place for women to feel like their life hasn’t been completely upended.