SET is a protein shot engineered to redefine daily protein intake and easily fill protein gaps. At 25g of breakthrough BLG protein (the most effective molecule in whey), 100 calories, and 3oz, the brand is setting a higher standard. In a category that prioritizes quantity over quality, SET is the exception. We developed the strategy, name, identity, packaging, and shelf presence to introduce SET to a saturated market and make it impossible to ignore.