Wally is rewriting the rules of dental care: a membership-based model built on unlimited scrape-free cleanings, Swiss technology, and a patient-first philosophy that puts hygienists back at the center of preventive health. We partnered with Wally to build the brand from the ground up: strategy, visual identity, messaging, website, custom booking flow, and environmental design. Mostly Sunny touched everything needed to launch a new kind of dental brand into a category long overdue for change.