We elevated the digital design system by flipping the type hierarchy on its head. We introduced a serif font to lean into the editorial, lifestyle nature of the brand. We also updated the color palette to give the experience dimension, and paired everything with unique linework that was reminiscent of the bottles.
Avaline is unique in that it’s one of the first wine brands to be forthcoming about the ingredients in every bottle. We told a strong brand story about its transparency from "production to pour" — differentiating the brand and instilling trust with ingredient-conscious consumers.
We paired beautiful brand moments with highly shoppable user flows, navigating users through the quickest path to purchase and keeping them to come back for more. We also designed a seamless, custom Avaline subscription program.
The name to know in clean wine; a bottle you’re proud to gift and excited to receive; a brand that evokes a lifestyle to aspire to.