Mostly Sunny Mostly Sunny
The objective

Prove Bobbie’s credibility in baby formula through their increasing scale — visualizing the number of bottles consumed and their reach across the country.

What we did


Mostly Sunny Mostly Sunny
Our approach

We paired the brand’s warmth with impressive statistics to create an experience that resonated with parents who needed a formula brand they could feel confident in.

The Site

We created visually interactive modules that showed the brand’s reach through impressive statistics. Consumers were quickly drawn to the movement from the animations, and the numbers stuck with them. These interactive features highlighted the trust and credibility that parents needed from a formula startup.

The result

A credible formula brand that parents could feel confident in — used in volume across the country.

The credits