The Objective
Develop a brand for Foresight that embodies credibility and showcases the transformative possibilities in education, resonating with school districts and inspiring them to drive meaningful change.
What We Did
The brand needed to highlight expertise, while also balancing approachability in order for school districts to visualize leveraging Foresight’s services. We created a brand that’s redefining and inspiring the future of education.
The Strategy
Foresight places students at the heart of the learning experience, developing curriculums and strategies that address the diverse needs of all students. We highlighted Foresight’s proven methodologies and measurable impact to communicate to schools that the right kind of support existed.
The Brand
Our brand symbol represents students at the center of education. It’s paired with a strong, but approachable wordmark that utilizes similar curves in its letterforms. For the brand identity, our goal was to strike a balance between inviting, yet sophisticated — avoiding feeling too elementary.
We established a system of shapes to represent the fundamental building blocks of education, but also to act as containers for key information. The shapes are open, malleable, and versatile, symbolizing the brand's values of flexibility and adaptability.
“Mostly Sunny took the time to understand not just what we do, but why we do it. We work primarily with large educational institutions, like the New York City Public Schools — it's important that they understand our value when they visit our site. That’s what Mostly Sunny did for us, and the reception has been great. We’ve already seen an uptick!”
The Website
We designed and built the Foresight website, establishing an experience that spoke to busy educators. The site serves as the company’s elevator pitch to prospective schools and their leadership. It’s intuitive, solutions-oriented, and compelling — featuring statistics, testimonials, and a sharp overview of Foresight’s methodology.
The Result
A credible partner in education that’s revolutionary in their approach and paving the way for transformation.