Mostly Sunny Mostly Sunny
The objective

Take the famed, New York-based VC into its next iteration with a brand and site experience reflective of its bold legacy and era-defining portfolio brands. 

What we did

Brand Identity



Mostly Sunny Mostly Sunny
Our approach

We leveraged the brand equity that Lerer Hippeau had established to build a design system that was as bold as the company and its roster of brands. 

The brand

We emphasized Lerer Hippeau’s impressive legacy and New York origin story through a strong type family and a bold, bright color palette. Language was straightforward and succinct, allowing the brand to speak with conviction. When the elements worked together, the brand exuded confidence.

Mostly Sunny Mostly Sunny
Mostly Sunny Mostly Sunny
Mostly Sunny
The site

We lead with Lerer Hippeau’s portfolio companies and their impressive founders, proving the VC's expertise through success stories. We emphasized discovery throughout the site experience, encouraging users to interact with each brand and learn the depths of Lerer Hippeau’s impact. The goal was to inspire and assure future founders.

From Our Client

“Mostly Sunny brought our new brand to life beautifully. The team is strategic, realistic, and true partners to companies. Their work is always on time, and they listen to feedback and incorporate it skillfully. They will be part of the Lerer Hippeau community forever."

The result

A brand that emphasizes a bold legacy; a site experience that inspires the next generation of founders; a benchmark for the industry.

The credits
Lerer Hippeau