We emphasized Lerer Hippeau’s impressive legacy and New York origin story through a strong type family and a bold, bright color palette. Language was straightforward and succinct, allowing the brand to speak with conviction. When the elements worked together, the brand exuded confidence.
We lead with Lerer Hippeau’s portfolio companies and their impressive founders, proving the VC's expertise through success stories. We emphasized discovery throughout the site experience, encouraging users to interact with each brand and learn the depths of Lerer Hippeau’s impact. The goal was to inspire and assure future founders.
A brand that emphasizes a bold legacy; a site experience that inspires the next generation of founders; a benchmark for the industry.