We focused on the most impactful pages for conversion: Homepage, PLP, PDP, and Cart. Through these pages, we built a site experience that guided users appropriately. It was imperative that we educated users about both the product and the required selections — while getting them to check out in as few clicks as possible. We also added marketing moments and social proof to boost the virality of the brand.
Endless options, but a clear path forward; a seamless shopping journey; a differentiated, ownable site experience.