The objective
Transform the traditional fashion e-comm experience into a place of discovery that connects users with the founders’ storied legacy and captivating brand narrative.
What we did
THE Website
We created a site experience that highlighted the founders’ legacy in the industry, rich design process, and endless styling possibilities woven into each garment.
We guided users through the quickest path to purchase, making them feel as though a stylist was helping with their selections along the way. The site balanced editorial layouts that spoke to the founders’ design process, with smart, high-converting pages. We also incorporated strategic marketing elements and social proof to boost the brand’s virality and appeal.
The result
Endless possibilities with clear direction; a storytelling-driven site journey balanced with a seamless shopping experience.